Pursuit of Profit

Howdy! Well again it’s been a long time since I last wrote on my blog, but I’ve been busy, busy, busy! Not busy enough to account for the huge delay in posts, but pretty busy none the less.

This week I went to the Affiliate Summit down in Vegas and it was my first real experience of meeting other affiliates and networks in person. It was a ton of fun that I wish I had documented with photos, however I was having so much fun on the first night that I lost my camera.

The affiliate summit itself was very interesting, there was a lot of networks vying for affiliates time, telling us how good their offers are and how good their affiliate managers are. There are a few networks who I am going to start working with after meeting them and talking about offers and payouts, because that is the bottom line for me as an affiliate marketer.

Also I wanted to make note that I have made my original goal, so that great journey has ended. I want to start posting more about affiliate marketing tips, and other industry news now. I think that will make for a much more interesting blog.

Don’t hold your breath though, because I still have to get through this semester before I can really start posting regularly.

KeywordSpy is a new breed of keyword research tool in the arena and it is are downright powerful! You are able to see which keywords your competitors are bidding on and how much competition there is on each keyword. If your competitors are using this program you better as well, otherwise you will be left behind.

KeywordSpy is one of these new powerful tools. I have been using it and testing it out for the past few days and the results are jaw dropping. When I first started building campaigns it would take me a few days to build a targeted list of 2000 or so keywords, now you can build a targeted list within a few hours with KeywordSpy. Obviously not every keyword is a golden nugget and going to make you rich, but just seeing what the competition is doing allows you to steer your campaigns with a little more knowledge. In the affiliate marketing and adwords world, like most business, knowledge is power and the more you know the more you can make.

If you are looking to get in to the game using the KeywordSpy free demo will give you a pretty good idea of how it works. Check it out.

We may finally get some intelligent leadership!

For this I am going to assume you know the basics of how Google Adwords work.

Dynamic Keyword Insertion is a way of increasing visibility and relevancy to a search engine user. You have probably seen this trick done on google for years by bizrate.com and ebay affiliates.

It tailors the ads served to match the keywords in the search to the ad copy. Also if the ads match the exact keywords those keywords become bold in sponsored results.

Here is an ebay example search for car stereo:

Now for a slight alteration in the keywords lets search for car stereos:

Same ad copy with one slight difference, it is a plural, but this difference creates a much higher click through rate.

How to do it:

Write the ad copy with the dynamic keywords:

{Keyword:default}
Fantastic prices on {keyword:default}
Deal with Canadians and save
www.ebay.ca

Notice that in the title the word Keyword is capitalized and that it is not in the ad content. This differentiates when the dynamic keywords will be capitalized. The word default in the insertion code can be what ever you want it to be, when your ad does not display the keyword it will revert to this default keyword.

This is a very simple way to bump CTR, however some claim it will decrease your quality score and increase your bids on keywords.

I am using it and have not noticed any decrease in quality score, but there is a definite increase in CTR.

Try it out for yourself.