One of the easiest things you can impliment on a site to make money online is Google Adsense. Basically what it does, once installed, is read the content of your pages and display relevent ads to your traffic.

Installing and displaying the ads is the easy part, but getting your traffic to click your ads is an art form. I’ve found from trial and error that complimentary colors work best for attracting attention and increasing your CTR (click through rate). When I switched from a blended ad layout to a complimentary layout my CTR increased from 3.5% to 5.8%, thats a 60% increase! They don’t blend right in to the background and they don’t look awkward.

My way to achieve a complimentary set of colors is by using a color wheel and colorzilla.

  • Next I find the main link color on the site, and open it in a color wheel
  • When I have this opened I leave the main gradient of the color and change the hue to an opposite color (ie if it’s blue go red or yellow)


After I have the title and background set I just pick the main text color and use it as my ad text color
For the link I set it as a light grey on a dark background, and a dark grey if the background is light.

As you can see I have added a complimentary adsense banner in the top right corner of my blog using this technique. Another CTR booster is placing your ads high up on your site so your visitors do not have to scroll down to see them.

Hopefully this tip helps you out! Also if you don’t have adsense yet on your site you can sign up here. Let me know how this works for you.