Pursuit of Profit

KeywordSpy is a new breed of keyword research tool in the arena and it is are downright powerful! You are able to see which keywords your competitors are bidding on and how much competition there is on each keyword. If your competitors are using this program you better as well, otherwise you will be left behind.

KeywordSpy is one of these new powerful tools. I have been using it and testing it out for the past few days and the results are jaw dropping. When I first started building campaigns it would take me a few days to build a targeted list of 2000 or so keywords, now you can build a targeted list within a few hours with KeywordSpy. Obviously not every keyword is a golden nugget and going to make you rich, but just seeing what the competition is doing allows you to steer your campaigns with a little more knowledge. In the affiliate marketing and adwords world, like most business, knowledge is power and the more you know the more you can make.

If you are looking to get in to the game using the KeywordSpy free demo will give you a pretty good idea of how it works. Check it out.

Well my affiliate site is up and running, but it has a major flaw: It is not converting. There is no sense in keeping it the way it is praying for a lucky purchase. So I have just paused my adwords campaigns and am working on a new landing page.

This is pretty frustrating, especially after putting in hours and hours of work making the original site. However this time around there is a lot less work to do. I already have my unique content, privacy policy, and campaigns all directed at the site.

The only real changes I have to make are going to be on actual landing pages and the actual URLs that the adwords point to. I am aiming to get longtail traffic, which are very specific keywords that relate to your product. For example, going back to car stereos, a longtail keyword would be a product name and model number such as ‘Alpine 9857′ as opposed to a general keyword like ‘car stereo’.

Longtail keywords are generally cheaper due to lower bidding competition, but they generally do not convert as well as name brands and very general product keywords. There is a trick to making them work for you though! Tailor your landing page to the longtail keywords. Use your imagination on ways to do this. That is what I am trying to do right now!