The most profitable keyword on the entire intertubes is……
In exact phrase match:
[pwnd]
(To my regular readers, this is just a prank post. To find out what’s going on just click the wickedfire logo.)
KeywordSpy is a new breed of keyword research tool in the arena and it is are downright powerful! You are able to see which keywords your competitors are bidding on and how much competition there is on each keyword. If your competitors are using this program you better as well, otherwise you will be left behind.
KeywordSpy is one of these new powerful tools. I have been using it and testing it out for the past few days and the results are jaw dropping. When I first started building campaigns it would take me a few days to build a targeted list of 2000 or so keywords, now you can build a targeted list within a few hours with KeywordSpy. Obviously not every keyword is a golden nugget and going to make you rich, but just seeing what the competition is doing allows you to steer your campaigns with a little more knowledge. In the affiliate marketing and adwords world, like most business, knowledge is power and the more you know the more you can make.
If you are looking to get in to the game using the KeywordSpy free demo will give you a pretty good idea of how it works. Check it out.
For this I am going to assume you know the basics of how Google Adwords work.
Dynamic Keyword Insertion is a way of increasing visibility and relevancy to a search engine user. You have probably seen this trick done on google for years by bizrate.com and ebay affiliates.
It tailors the ads served to match the keywords in the search to the ad copy. Also if the ads match the exact keywords those keywords become bold in sponsored results.
Here is an ebay example search for car stereo:
Now for a slight alteration in the keywords lets search for car stereos:
Same ad copy with one slight difference, it is a plural, but this difference creates a much higher click through rate.
How to do it:
Write the ad copy with the dynamic keywords:
{Keyword:default}
Fantastic prices on {keyword:default}
Deal with Canadians and save
www.ebay.ca
Notice that in the title the word Keyword is capitalized and that it is not in the ad content. This differentiates when the dynamic keywords will be capitalized. The word default in the insertion code can be what ever you want it to be, when your ad does not display the keyword it will revert to this default keyword.
This is a very simple way to bump CTR, however some claim it will decrease your quality score and increase your bids on keywords.
I am using it and have not noticed any decrease in quality score, but there is a definite increase in CTR.
Try it out for yourself.
After about 2 weeks of building, studying and drinking massive amounts of coffee, I have built my first affiliate site that I would call ‘good’. It has tons of related content, a privacy policy, outside resource links, and a contact me page; all absolutely necessary with Google’s PPC quality score.
I will be tweaking and split testing in the future, but it feels damn good having done the bulk of the work on the site. I have set up a few campaigns with Adwords after hours or researching and copying, pasting and categorizing my keywords.
I am trying dynamic keyword insertion for a small portion of the campaign, which will see a high CTR hopefully.
That is all for now!
After talking about spyfu in a recent post, I started doing some digging around to find other useful keyword tools. These keyword tools will give you the background information you need, so you can decrease your risk when investing in an affiliate or arbitrage campaign.
5. 
Wordtracker
Very powerful keyword research tool, and it has a free trial that is worth trying out.
4. 
Niche Taxi
Allows you to isolate a niche and gather information on it before you start getting down to work.
Probably the top choice for professional web marketers, I have not tried this service out yet because of its price tag. If anyone has used this service let me know!
2. Google Keyword Tool (Site down right now couldn’t grab the logo)
This Google tool shows the search volume and suggested keywords. This is a very strong tool and you do not need to be logged in to your Adwords account to access it.
This tool pulls from multiple results and displays information like monthly search volume, and links to more suggested keywords to target.
New Addition:
KeywordSpy.com
This site allows you to see your competition’s keywords. This tool is capable of creating massive keyword lists that only take a few minutes. For more info check out the full post here.
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