Pursuit of Profit

For this I am going to assume you know the basics of how Google Adwords work.

Dynamic Keyword Insertion is a way of increasing visibility and relevancy to a search engine user. You have probably seen this trick done on google for years by bizrate.com and ebay affiliates.

It tailors the ads served to match the keywords in the search to the ad copy. Also if the ads match the exact keywords those keywords become bold in sponsored results.

Here is an ebay example search for car stereo:

Now for a slight alteration in the keywords lets search for car stereos:

Same ad copy with one slight difference, it is a plural, but this difference creates a much higher click through rate.

How to do it:

Write the ad copy with the dynamic keywords:

{Keyword:default}
Fantastic prices on {keyword:default}
Deal with Canadians and save
www.ebay.ca

Notice that in the title the word Keyword is capitalized and that it is not in the ad content. This differentiates when the dynamic keywords will be capitalized. The word default in the insertion code can be what ever you want it to be, when your ad does not display the keyword it will revert to this default keyword.

This is a very simple way to bump CTR, however some claim it will decrease your quality score and increase your bids on keywords.

I am using it and have not noticed any decrease in quality score, but there is a definite increase in CTR.

Try it out for yourself.

One of the easiest things you can impliment on a site to make money online is Google Adsense. Basically what it does, once installed, is read the content of your pages and display relevent ads to your traffic.

Installing and displaying the ads is the easy part, but getting your traffic to click your ads is an art form. I’ve found from trial and error that complimentary colors work best for attracting attention and increasing your CTR (click through rate). When I switched from a blended ad layout to a complimentary layout my CTR increased from 3.5% to 5.8%, thats a 60% increase! They don’t blend right in to the background and they don’t look awkward.

My way to achieve a complimentary set of colors is by using a color wheel and colorzilla.

• I first select the background color with the colorzilla firefox extention and set it as the background color in my adsense.

• Next I find the main link color on the site, and open it in a color wheel
• When I have this opened I leave the main gradient of the color and change the hue to an opposite color (ie if it’s blue go red or yellow)

After I have the title and background set I just pick the main text color and use it as my ad text color
For the link I set it as a light grey on a dark background, and a dark grey if the background is light.

As you can see I have added a complimentary adsense banner in the top right corner of my blog using this technique. Another CTR booster is placing your ads high up on your site so your visitors do not have to scroll down to see them.

Hopefully this tip helps you out! Also if you don’t have adsense yet on your site you can sign up here. Let me know how this works for you.